Common terms in skincare marketing: Sensitive skin
One of the most commonly used terms is “sensitive skin.” It is important for the dermatologist to understand the value of such terminology and the associated implications.
View ArticleCommon terms in skincare marketing: Nourishing
Many facial serum formulations claim to nourish the skin; however, the term has no scientific meaning.
View ArticleCommon terms in skincare marketing: Hypoallergenic fragrance
Hypoallergenic fragrance is a term that may actually have some dermatologic relevance. Since the term literally means reduced allergy, not the absence of allergy, it can be used loosely.
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